"What do you want to be when you grow up?"
My answer has always been: A Mad Scientist.
My answer has always been: A Mad Scientist.
Not just a regular scientist. And definitely not a mad man — although that is one of my favorite TV shows.
At first, I thought being a mad scientist meant mixing colorful chemicals and waiting for them to explode.
Years later, I realized I had been doing just that — but with ideas.
Years later, I realized I had been doing just that — but with ideas.
Today, I work at the intersection of art direction, graphic design, and copywriting.
I approach each project like a new experiment: testing visual hypotheses, playing with type and image, bending the rules of storytelling and branding until something clicks — or combusts.
I approach each project like a new experiment: testing visual hypotheses, playing with type and image, bending the rules of storytelling and branding until something clicks — or combusts.
Based in Fortaleza, Brazil—the city where I was born and raised—my laboratory is filled with music, references ranging from hip-hop culture to philosophy, and an obsession with finding the strongest concept behind each project.
This method and curiosity have led me to work with brands such as:
Nescafé, Pizza Hut, Dolce Gusto NEO, Unimed, M. Dias Branco, and many more.
Nescafé, Pizza Hut, Dolce Gusto NEO, Unimed, M. Dias Branco, and many more.
I also worked as a designer at Brazil’s largest independent hip-hop label: 30PRAUM. That was super cool.